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“When we get it all together, I don’t believe it’s reinventing a brand or a brand name because I don’t believe that has been injured,” Jarson says.
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During his years at Boston Whaler, competitive analysis showed Mako slowly drop down the list, until it eventually fell off the radar.
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Seems like a contradiction to me. If the brand has not been harmed, how did it fall off the radar? I think they have a long road ahead of them to bring both brands back to their 1970s prominence and glory. I wish them well.