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It's stealth marketing- create the "BUZZ". They must think we are some sort of cult collectors of sea going yachts of proir year vintage.
....Well come to think of it, we are!! Just not in that price strata.
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I think the fact we have "Spidercrab" and his family on the site would be the reasoning for the BUZZ.
He would the perfect customer for a 1M car, don't you think?
Spidey what say you?